A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad

• Main Author: Saad, Nur’ain
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2015
• Subjects: Direct marketing. Multilevel marketing; Marketing research. Marketing research companies. Sales forecasting; Advertising
• Online Access: http://ir.uitm.edu.my/id/eprint/26225/1/PPb_NUR%E2%80%99AIN%20SAAD%20BM%20M%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/26225/

Promotion is used to communicate with customers with respect to product offerings. Promotion has a key role in determining profitability and market success and is one of the key “Four Ps” of the marketing mix. The tools that can be employed in the promotional mix include: advertising; direct marketi...