Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa

• 主要作者: Mustaffa, Mohd Mustaqim
• 格式: Student Project
• 语言: English
• 出版: Faculty of Business and Management 2011
• 主题: Marketing research. Marketing research companies. Sales forecasting; Purchasing. Selling. Sales personnel. Sales executives; Insurance
• 在线阅读: http://ir.uitm.edu.my/id/eprint/25482/1/PPb_MOHD%20MUSTAQIM%20MUSTAFFA%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/25482/

Consumers’ purchase intention is very important to Takaful Ikhlas Company. The main objective of Takaful Ikhlas is to increase their profit, so by doing this study the researcher will determine what are the factors influencing consumers’ purchase intention towards Takaful Ikhlas products. These fact...