The influence of food packaging elements in consumer food purchase decision / Zulfaiq Nazarudin

• Main Author: Nazarudin, Zulfaiq
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Purchasing. Selling. Sales personnel. Sales executives; Packaging
• Online Access: http://ir.uitm.edu.my/id/eprint/31874/1/31874.pdf; http://ir.uitm.edu.my/id/eprint/31874/

Previous study shows that, packaging is not only for protecting the products but can be more advanced in marketing world such as being a vehicle for communication of the products, medium of advertising and also branding the products for competition in the markets. It becomes increasingly important b...