Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah

• 主要作者: Tuah, Stephanie Lallai
• 格式: Student Project
• 语言: English
• 出版: Faculty of Business and Management 2015
• 主题: Business education; Malaysia; Consumer satisfaction
• 在线阅读: http://ir.uitm.edu.my/id/eprint/25314/1/PPb_STEPHANIE%20LALLAI%20ANAK%20TUAH%20BM%20Q%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/25314/

In the era of globalization electronic marketing is a great revolution. The internet as a global medium is quickly gaining internet and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicl...