Consumer purchase decision through online shopping among youth society / Nur Azie Azizi Umar

• Main Author: Azizi Umar, Nur Azie
• Format: Student Project
• Language: English
• Published: 2019
• Subjects: Telemarketing. Internet marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Sales promotion
• Online Access: http://ir.uitm.edu.my/id/eprint/41034/1/41034.pdf; http://ir.uitm.edu.my/id/eprint/41034/

Nowadays, with the rapid development of Internet technology, online shopping is becoming common and even inevitable among young people in different age. Consumers choose online shopping which is another shopping channel that is more convenient and express than the traditional shopping pattern, and t...