Factors that influence purchase intention towards proton cars / Mohd Zhafran Mohd Suhaili

• Main Author: Mohd Suhaili, Mohd Zhafran
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management, Universiti Teknologi MARA Cawangan Sarawak 2016
• Subjects: Business education; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/25304/1/PPb_MOHD%20ZHAFRAN%20MOHD%20SUHAILI%20BM%20Q%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/25304/

Perusahaan Otomobil Nasional Berhad (PROTON) is one of the Malaysian automobile organizations that were established in 1983. Basically, Proton activities are to manufacture, assemble and sell motor vehicles and related products. In 1985, Proton has produced its first Malaysia car which is Proton Sag...