Tiger Airways’s strategies and competitive advantage / Lailatul Fahmi Abu Bakar

• 主要作者: Abu Bakar, Lailatul Fahmi
• 格式: Student Project
• 语言: English
• 出版: Faculty of Business and Management 2013
• 主题: Planning. Business planning. Strategic planning; Air transportation. Airlines; Competition. International competition
• 在线阅读: http://ir.uitm.edu.my/id/eprint/25109/1/PPb_LAILATUL%20FAHMI%20ABU%20BAKAR%20BM%20M%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/25109/

Firstly, the purpose of this research is to identify strategies used by Tiger Airways in highly competitive airlines market. In addition, this research also to determine the competitive advantage gained by Tiger Airways in the airline industry. This research focused on the low cost airlines industry...