A study on foreign market entry strategies towards reducing risk: standardization versus modification / Siti Alyani Isa and Ili Dhaniah Mohd Kamal

• Main Authors: Isa, Siti Alyani, Mohd Kamal, Ili Dhaniah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Planning. Business planning. Strategic planning; Competition. International competition; Export marketing. International marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/30891/1/30891.pdf; http://ir.uitm.edu.my/id/eprint/30891/

In this research of International Business, company that produce product for foreign country need to use marketing concept either standardization or modification strategy. This study is useful to international marketing manager to produce new product in foreign country. Company that goes internation...