Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din

• Main Author: Abdullah Din, Azrin Nur Farah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Automobile industry and trade; Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/24796/1/PPb_AZRIN%20NUR%20FARAH%20ABDULLAH%20DIN%20M%20BM%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/24796/

The purpose of this paper is to investigate and study on the factors influencing consumers’ buying behavior towards cars. Design/methodology/approach: A total of 150 respondents were participated in answering questionnaires. Findings: The findings of the study indicate that there is a significant relationship between the product quality and consumers’ buying behaviour. The other variable also has a relationship with consumers’ buying behaviour but it will not give as much influence as product quality. Practical Implications: The findings of the paper may have serious implications for the consumers’ buying behaviour. Originality/Value: The paper draws attention to a rather neglected issue between product quality, price and brand with consumers’ buying behaviour.