Factors that affecting customer-based brand equity among Proton car users / Siti Zubaidah Zainal Abidin

• Main Author: Zainal Abidin, Siti Zubaidah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Automobile industry and trade; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/62341/1/62341.pdf; https://ir.uitm.edu.my/id/eprint/62341/

In the era of globalization, many countries around the word has put huge emphasized to preserving their own national brand. As we can see today the competition between national brand and international brand has become fierce. This situation has become worse as there is a tremendous increase of inter...