Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin

• Main Author: Nordin, Arsyad
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Theory. Method. Relations to other subjects; Melaka
• Online Access: http://ir.uitm.edu.my/id/eprint/24754/1/PPb_ARSYAD%20NORDIN%20M%20BM%2012_5.pdf; http://ir.uitm.edu.my/id/eprint/24754/

In the field of telecommunication, smartphone has become one of the main medium or products for consumers all around the world. Thus, a study of the smartphone application is carried out to see the matters at hand. The title of this research paper is “Usage Factors For Phone Application Among Genera...