Assessing revisit intention to Legoland Malaysia Resort / Nursyamini Nadiah Abdul Rahman, Linda Othman & Sharifah Fadzilah Syed Abdul Aziz

• Main Authors: Abdul Rahman, Nursyamimi Nadiah, Othman, Linda, Syed Abdul Aziz, Sharifah Fadzilah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Games and amusements; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/40337/1/40337.pdf; http://ir.uitm.edu.my/id/eprint/40337/

The number of theme parks is trending in Malaysia and it has stiffened the competition among the theme park players in the industry. This research studies the impact of perceived quality, past experiences and visitors contentment on visitor intention to revisit LEGOLAND Malaysia Resort over time. Th...