Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin

• Main Author: Rasuddin, Muhamad Faiez
• Format: Student Project
• Language: English
• Published: Faculty of Plantation and Agrotechnology 2017
• Subjects: Perception; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/24213/1/24213.pdf; http://ir.uitm.edu.my/id/eprint/24213/

The study of this research is about the perception of the consumer towards purchasing cooking palm oil in Bukit Ibam., Pahang. Three main objectives of this study are to determine the level of awareness, acceptance level and demand of cooking palm oil among the consumer. Methodology used was questio...