Developing and managing Bank Service Quality (BSQ) index / Firdaus Abdullah... [et al.]

• Main Authors: Abdullah, Firdaus (Dr.), Suhaimi, Rosita (Assoc Prof), Saban, Gluma (Dr.), Hamali, Jamil (Assoc Prof)
• Format: Research Reports
• Language: English
• Published: UITM Sarawak,Kampus Samarahan 2009
• Subjects: Academies and learned societies (General); Motivation
• Online Access: https://ir.uitm.edu.my/id/eprint/24015/1/24015.PDF; https://ir.uitm.edu.my/id/eprint/24015/

As the financial landscape evolves dramatically and competition intensifies in the light of current global financial crisis, banking institutions need to respond to the radical change in market needs, and continually reassess their strategies and alternatives. Delivering quality service to customer...