Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan

• Main Author: Megat Nor Mazlan, Puteri Aliah Athirah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Environmental aspects. Green marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/23589/1/PPb_PUTERI%20ALIAH%20ATHIRAH%20MEGAT%20NOR%20MAZLAN%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23589/

Green purchasing have become an interesting topic to be debate especially among young generation. The attempt of this research is to study the factors affecting the purchase of green products among the selected millennial in Melaka. This research are aiming to study about the relationship between de...