Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili

• المؤلف الرئيسي: Zuhaili, Nur Izza Zafierah
• التنسيق: Student Project
• اللغة: English
• منشور في: Faculty of Business and Management 2019
• الموضوعات: Marketing; Marketing research. Marketing research companies. Sales forecasting; Purchasing. Selling. Sales personnel. Sales executives
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/23545/1/PPb_NUR%20IZZA%20ZAFIERAH%20ZUHAILI%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23545/

Counterfeiting is a major issue for companies, governments and consumers. Promotional media and gender have been shown to influence purchase and shopping channel choice. The purpose of this paper is to better understand the role of social influence, status consumption, brand image, novelty seeking,...