Factors influencing consumer perception towards Electronic Payment (E-Payment) in Melaka / Ahmad Tarmizi Abu Zaki

• Main Author: Abu Zaki, Ahmad Tarmizi
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Perception; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/23403/1/PPb_AHMAD%20TARMIZI%20%20ABU%20ZAKI%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23403/

This study examines the factors influencing consumers’ perception towards electronic payment (e-payment) in Melaka. Consumers’ perception of electronic payment is a broad scope that encompasses many determinants but the researcher specifically focuses on five determinants namely benefits, trust, sel...