Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control / Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas

• Main Authors: Mohamad Yunus, Noor’ain, Mat Som, Rohana, Abdul Majid, Afiza, Ungku Abdul Aziz, Ungku Munirah, Mohd Abas, Mohd Khalid
• Format: Article
• Language: English
• Published: Faculty of Business and Management ; UiTM Press 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/23211/1/AJ_NOOR%27AIN%20MOHAMAD%20YUNUS%20JIBE%20B%2018.pdf.pdf; http://ir.uitm.edu.my/id/eprint/23211/; https://jibe.uitm.edu.my/

Rising cost of living in Malaysia has negatively affected the demand for personal care products as consumers prefer to switch to cheaper alternatives. This has resulted in an increase in the number of registered and unregistered personal care products in the market. This situation has an impact on M...