Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah

• Main Author: Said Hamzah, Syed Muhamad Anasrullah
• Format: Student Project
• Language: English
• Published: Faculty of Plantation and Agrotechnology 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Retail trade; Purchasing. Selling. Sales personnel. Sales executives; Fruit and fruit culture
• Online Access: http://ir.uitm.edu.my/id/eprint/22892/1/22892.pdf; http://ir.uitm.edu.my/id/eprint/22892/

Limitations in setting up favorable retail market formats in terms of storage, presentation, arrangement of structure and the specified quality of the product is the main concern for retailers today (Tsiros & Heilman, 2005). Objectives of this study are to explore the key determinants of consume...