Customer awareness towards promotional activity of Souq and Selera Putra implemented by Perbadanan Putrajaya / Ana Umilhusna Zulkifly

• Main Author: Zulkifly, Ana Umilhusna
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Social aspects. Social marketing; Marketing; Promotions
• Online Access: http://ir.uitm.edu.my/id/eprint/22310/1/PPb_ANA%20UMILHUSNA%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/22310/

This research was conducted for the purposed of "Customer Awareness towards Promotional Activity of Souq and Selera Putra Implemented by Perbadanan Putrajaya" . The main objective of this research was to identify the level of customer awareness towards promotional activities done at Souq and Selera and to identify which media of promotional activity that will be more effective to increase customer awareness. For the purpose of study, descriptive research design had been adopted. The respondent of this study was potential customers that visiting Putrajaya and locals living in Putrajaya 50 questionnaires had been distributed to those customers who come to Souq and Selera Putra. The researcher had used stratified convenience sampling as the sampling technique. In this study, descriptive statistics had been used to interpret the data such as reliability test, tabulation analysis and cross tabulation. From the findings, there are 38% of respondents aware to any promotional activity of Souq and Selera Putra. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that majority of respondents who are aware or not aware about any promotional activities done at Souq and Selera Putra said launching events is the most effective media to increase customer awareness. PPI can launch more interesting and attracting events such as mini concert from local singers and awareness campaign. Besides that, PPJ can distribute more attractive flyers, doing creativity in their promotion and implementation of Integrated Marketing Communication.