The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail

• Main Author: Ismail, Siti Rohani
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Labels; Packaging; Commercial art. Advertising art
• Online Access: http://ir.uitm.edu.my/id/eprint/21882/1/TD_SITI%20ROHANI%20ISMAIL%20M%20AD%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21882/

This study is about the development and evaluation of new packaging and labelling for Keropok Amplang. In Sabah, there is one popular traditional food that called Keropok Amplang. The aim of this study is conducted in order to evaluate the new proposed food labeling and packaging specifically ‘Kerop...