Muslim consumer awareness towards Halal food product in Malaysia / Nurfarahetika Mohamed As'hari

• Main Author: Mohamed As'hari, Nurfarahetika
• Format: Student Project
• Language: English
• Published: Faculty of Business Management 2015
• Subjects: Food industry and trade. Halal food industry. Certification
• Online Access: http://ir.uitm.edu.my/id/eprint/21711/7/PPb_NURFARAHETIKA%20MOHAMED%20AS%27HARI%20J%20BM15_5.pdf; http://ir.uitm.edu.my/id/eprint/21711/

Halal trend has become the lifestyle of a muslims consumers all over the world. Since Malaysia is leading towards the global halal hub, this research it is essential to give some ideas on Muslims consumers towards Halal food. The objective of this research is to measure the awareness towards halal f...