Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan

• Main Author: Adnan, Shareena
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Personal finance. Financial literacy
• Online Access: http://ir.uitm.edu.my/id/eprint/21503/1/PPb_SHAREENA%20ADNAN%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21503/

ASNS has offered 10 types of schemes, which are ASN, ASN 2, ASN 3, ASG-Pendidikan, ASG-Kesihatan, ASG-Persaraan, ASS, ASW 2020, ASM, and ASD. Salary deduction scheme is offer to those who are working and have fixed salary. This salary deduction scheme is meant for ASS unit holder. The investors can...