Marketing strategies to attract new unit holders to invest in Amanah Saham Bumiputera Scheme (Akaun Remaja) / Norhaslin Mohd Yusof

• Main Author: Mohd Yusof, Norhaslin
• Format: Student Project
• Language: English
• Published: 1998
• Subjects: Labor. Work. Working class; Theory. Method. Relation to other subjects. Performance; Marketing; Market segmentation. Target marketing; Management; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/59266/1/59266.pdf; https://ir.uitm.edu.my/id/eprint/59266/

Saving habit among youth is quite low to be compared with the adult. The participant of Akaun Remaja until 31st June 1998 is 418,562 unit holders which is much less compared to the eligible unit holders which is 1,295,143. It means only 32.32 percents youth has invested in Akaun Remaja. It is a low...