Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon

• Main Author: Saadon, Noor Syahidah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Food industry and trade. Halal food industry. Certification; Market segmentation. Target marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives; Labels
• Online Access: http://ir.uitm.edu.my/id/eprint/21068/1/PPb_NOOR%20SYAHIDAH%20SAADON%20M%20BM%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/21068/

Label in a product is important as it is used by the consumer to refer what are the advantages or even the disadvantages they get if they take the food. This research is about the labeling and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor. This research is to identify whet...