Level of awareness on halal food among Muslim food retailers in Jalan Hang Tuah, Melaka / Noor Emma Lina Muhamad

• Main Author: Muhamad, Noor Emma Lina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Food industry and trade. Halal food industry. Certification; Races. Including race as a social group and race relations in general; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/21062/1/PPb_NOOR%20EMMA%20LINA%20MUHAMAD%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21062/

Intense competition in the business of foods industry forces Muslim retailers to look for their best approach to attract and create a halal food to their customers. However some of retailers take an easy action in operating their restaurants which can be create issues to Muslim customers sensitivity...