A study on the strategy of successful bumiputra entrepreneurs in the food service in Kedah, Perlis and Penang: concept, food, ambience & business processes / Mohammad Zaki Ayob…[et al.]

• Main Authors: Ayob, Mohammad Zaki, Mohd Saman, Fatimah, Yusoff, Mohd Sukor, Abidin, Noorridzwan
• Format: Monograph
• Language: English
• Published: Research Management Institute, Universiti Teknologi MARA, Kedah 2003
• Subjects: Food industry and trade. Halal food industry. Certification
• Online Access: http://ir.uitm.edu.my/id/eprint/28813/1/LP_MOHAMMAD%20ZAKI%20AYOB%20RMI%20K%2003_5.pdf; http://ir.uitm.edu.my/id/eprint/28813/

Customer Satisfaction Index (CSI) studies have been the practice of many industries for improving performance through increased customer loyalty. Focusing on factors contributing to customers’ satisfaction is thus an important strategy towards this objective. Food business is an essential part of o...