The contribution of product strategy towards readers' acceptance of the New Straits Times / Muhamad Azhar Parid Azmi

• Main Author: Azmi, Muhamad Azhar Parid
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Consumers. Consumer demand. Consumption; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations; By product, profession, service, or industry,
• Online Access: http://ir.uitm.edu.my/id/eprint/20926/1/PPb_MUHAMAD%20AZHAR%20PARID%20AZMI%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/20926/

The purpose of this research is to study the contribution of product strategy towards readers' acceptance of the New Straits Times. The New Straits Times has a lower readership among NTSP group newspaper. So to increase the readership of the newspaper, product strategy will be the main factors...