Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi
This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distribute...
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Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
2014
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Online Access: | http://ir.uitm.edu.my/id/eprint/20613/1/AJ_AMIRUL%20MUIDZ%20AMRAHI%20JTHCA%2014.pdf http://ir.uitm.edu.my/id/eprint/20613/ https://www.jthca.org/ |
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