Hotel internet marketing channels and purchase decision / Amirul Muidz Amrahi and Salleh Mohd Radzi

• Main Authors: Amrahi, Amirul Muidz, Mohd Radzi, Salleh
• Format: Article
• Language: English
• Published: 2014
• Subjects: Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Building operation and housekeeping
• Online Access: http://ir.uitm.edu.my/id/eprint/20613/1/AJ_AMIRUL%20MUIDZ%20AMRAHI%20JTHCA%2014.pdf; http://ir.uitm.edu.my/id/eprint/20613/; https://www.jthca.org/

This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5star hotels in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design was based on previous research methodology. Questionnaires were distributed to all 5 star hotels in Kuala Lumpur official Facebook fan page using an online survey provider. From the findings, it was found that there is a significant relationship between hotel internet marketing channels and purchase decision. This paper only focused on 5 star hotels in Kuala Lumpur, and it is suggested that the study could be conducted covering all 5star hotels in Malaysia for a better scenario of the industry.