The relationship of service quality towards customer loyalty at Melaka International Trade Centre (MITC) / Muhamad Zaki Ibrahim

This chapter will provide the overview of the research, which title "The Relationship of Service Quality towards Customer Loyalty at Melaka International Trade Centre (MITC)". The main objective of this research is to study in depth and measuring the level of customer loyalty towards Melak...

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Bibliographic Details
Main Author: Ibrahim, Muhamad Zaki
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/19565/2/19565.pdf
https://ir.uitm.edu.my/id/eprint/19565/
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Summary:This chapter will provide the overview of the research, which title "The Relationship of Service Quality towards Customer Loyalty at Melaka International Trade Centre (MITC)". The main objective of this research is to study in depth and measuring the level of customer loyalty towards Melaka International Trade Centre (MITC) by using service quality as the instrument. In addition, it is to support that using service quality is suitable and effective in evaluate the customer loyalty level in the service company especially in Meetings, Incentives, Conventions, and Exhibitions (MICE) centre.