The relationship between the service quality dimension and the customer satisfaction at MITC Melaka / Nurul Athirah Zabidi

• Main Author: Zabidi, Nurul Athirah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Total quality management. Benchmarking; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/30391/1/30391.pdf; http://ir.uitm.edu.my/id/eprint/30391/

The focus of this study is “The Relationship between Service Quality and Customer Satisfaction in MITC, Melaka”. The factors that we are highlight in this research were service quality dimensions that can be the guidelines in improving the customer satisfaction. The research objective is to inve...