Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman

• Main Author: Othman, Putri Liana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/19386/2/19386.pdf; https://ir.uitm.edu.my/id/eprint/19386/

This research is about a study of "Promotional Mix Practice by KFC Affect Consumer Perception towards Healthy Fast Food". Moreover, this study will identify consumer perception towards fast food. The model investigated three major variables that may affect consumer perception towards healt...