Addressing demographic differences in servicescape influence among department stores’ patrons in Malaysia / Zuraini Alias, Mokhtar Abdullah

• Main Author: Abdullah, Mokhtar
• Format: Article
• Language: English
• Published: Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus 2017
• Subjects: Department stores; Malaysia; HT Communities. Classes. Races
• Online Access: http://ir.uitm.edu.my/id/eprint/19031/2/AJ_ZURAINI%20ALIAS%20JIBE%20B%2017.pdf; http://ir.uitm.edu.my/id/eprint/19031/; https://jibe.uitm.edu.my/

While numerous published works have extensively examined servicescape models and its linkage to loyalty, not many have systematically examined the influence of demographic factors specifically on servicescape in the context of department stores. The purpose of this study is to examine whether servic...