Study on "designing in-house brand for FOKUS Convenience Store" / Roshidah Abdul Wahab

• Main Author: Abdul Wahab, Roshidah
• Format: Thesis
• Language: English
• Published: 1998
• Subjects: Consumer satisfaction; Department stores; Warehouses. Storage
• Online Access: https://ir.uitm.edu.my/id/eprint/2576/1/2576.pdf; https://ir.uitm.edu.my/id/eprint/2576/

FOKUS Convenience Store is one of FOKUS Banner Store, a new franchise store introduced by NRC DISTRIBUTION Sdn. Bhd. through its subsidiary NRC Consultancy Sdn. Bhd. FOKUS Convenience Store didn't have its own brand. So this research is carried out to fulfil three objectives that are; to find t...