The effectiveness of promotion by Bumiputera entrepreneur development for Bumiputera wood-based products / Rahiza Rehan Che Rahim

• Main Author: Che Rahim, Rahiza Rehan
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Online Access: http://ir.uitm.edu.my/id/eprint/18565/1/PPb_RAHIZA%20REHAN%20CHE%20RAHIM%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/18565/

The Malaysian Timber Industry Board (MTIB) is a statutory body which governs the wood-based industry in this country. Among the many activities done by this body is to enhance and develop the wood-based sector. There is a department under MTIB specifically known as Bumiputera Entrepreneur Developmen...