The effectiveness of promotional strategies for bumiputera women entrepreneurs in Kota Belud / Afizah Abd Rahman

• Main Author: Abd Rahman, Afizah
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Economics; Macroeconomics; Entrepreneurship. Risk and uncertainty; Malaysia; Consumers. Consumer demand. Consumption; Environmental policy and economic development. Sustainable development. Environmental management; Information technology. Information economy. Knowledge economy. Digital divide
• Online Access: https://ir.uitm.edu.my/id/eprint/72010/1/72010.pdf; https://ir.uitm.edu.my/id/eprint/72010/

This study analyzes the entrepreneurial environment in Kota Belud, one of small districts in Sabah. Researcher selects the title ""THE EFFECTIVENESS PROMOTIONAL STRATEGIES FOR BUMIPUTERA WOMEN ENTREPRENEURS KOTA BELUD" because the district has the potential to produce more women entre...