Assessing customer-based brand equity in predicting customers’ repurchase intention in family restaurant / Mohd Aliff Abdul Majid

• Main Author: Abdul Majid, Mohd Aliff
• Format: Thesis
• Language: English
• Published: 2013
• Online Access: http://ir.uitm.edu.my/id/eprint/16682/2/TM_MOHD%20ALIFF%20ABDUL%20MAJID%20HM%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/16682/

Brand equity has become a very important factor that influences consumer’s perceptions of a brand, regardless of industry. This study applied four of five Aaker’s components of brand equity i.e. brand loyalty, perceived quality, brand awareness and brand associations that defined as customer-based b...