Customer satisfaction towards service quality in banking industry: a case study at the main branch of Maybank in Malacca / Nur Fatin Atiqah Mohamad Nasir and Norul Khairunnisa Razali

• Main Authors: Mohamad Nasir, Nur Fatin Atiqah, Razali, Norul Khairunnisa
• Format: Student Project
• Language: English
• Published: Faculty of Administrative Science and Policy Studies 2013
• Subjects: Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/15212/1/PPb_NUR%20FATIN%20ATIQAH%20MOHAMAD%20NASIR%20AM%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/15212/

In modern economics, service sector plays significant role side by side manufacturing and other sectors. Banking sector performs its activities economically and socially in a country especially in the developing country such as Malaysia. In the banking industry, a customer can be defined as a user o...