Rebranding as an assessment of brand management strategy: The case of Malaysian government linked companies (GLCS) / Rosni Jaafar
This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding process. Substantial studies on rebranding have b...
Saved in:
Main Author: | Jaafar, Rosni |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2013
|
Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/15191/1/TP_ROSNI%20JAAFAR%20BM%2013_5.pdf http://ir.uitm.edu.my/id/eprint/15191/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar
by: Jaafar, Rosni
Published: (2013) -
Determinants of the Performance of Government Linked-Companies (GLCs)
by: Marimuthu, Maran, et al.
Published: (2017) -
Government-linked company (GLCS): a financial performance analysis of GLCS company / Sayfuddin Adrus
by: Adrus, Sayfuddin
Published: (2007) -
Government linked companies: The impact of GLCs transformation policy
by: Ab. Rashid, Hafiz Majdi
Published: (2010) -
Are Malaysian government-linked companies (GLCs) creating value?
by: Lau, Yeng Wai, et al.
Published: (2008)