Service quality and customer satisfaction : A study at Majlis Bandaraya Melaka Bersejarah / Mohammad Yusuf Yahya and Muhammad Nadzim Mohd Johan

Our research project paper title is ‘Service Quality and Customer Satisfaction: A Study at Majlis Bandaraya Melaka Bersejarah Area’. We want to study about the customer satisfaction towards Majlis Bandaraya Melaka Bersejarah (MBMB) area because the issue raising which the customer is not satisfied w...

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Main Authors: Yahya, Mohammad Yusuf, Mohd Johan, Muhammad Nadzim
Format: Student Project
Language:English
Published: Faculty of Administrative Science and Policy Studies 2013
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/14978/1/PPb_MOHAMMAD%20YUSUF%20YAHYA%20AM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/14978/
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spelling my.uitm.ir.149782016-10-12T07:40:08Z http://ir.uitm.edu.my/id/eprint/14978/ Service quality and customer satisfaction : A study at Majlis Bandaraya Melaka Bersejarah / Mohammad Yusuf Yahya and Muhammad Nadzim Mohd Johan Yahya, Mohammad Yusuf Mohd Johan, Muhammad Nadzim Customer services. Customer relations Job satisfaction Our research project paper title is ‘Service Quality and Customer Satisfaction: A Study at Majlis Bandaraya Melaka Bersejarah Area’. We want to study about the customer satisfaction towards Majlis Bandaraya Melaka Bersejarah (MBMB) area because the issue raising which the customer is not satisfied with the service that MBMB delivered to them. Our research objectives is to identify any significance relationship between service quality and customer satisfaction towards local government basic services, to recognize the most influential factor affecting customer satisfaction towards local government basic services, and to recognize the least influential factor affecting customer satisfaction towards local government basic services. Our research method is from the citizen from Bandar Melaka, Padang Temu, and Padang Semabok; stratified sampling technique of 387 respondents will be selected and surveyed to determine any relationship between the service quality attributes with the level of customer satisfaction. The questionnaire will be distributed to the respondent to get information about their level of satisfaction toward MBMB services delivered. Other than that in this research, data will be analyzed using the statistical correlations between measured variables. Faculty of Administrative Science and Policy Studies 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14978/1/PPb_MOHAMMAD%20YUSUF%20YAHYA%20AM%2013_5.pdf Yahya, Mohammad Yusuf and Mohd Johan, Muhammad Nadzim (2013) Service quality and customer satisfaction : A study at Majlis Bandaraya Melaka Bersejarah / Mohammad Yusuf Yahya and Muhammad Nadzim Mohd Johan. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Customer services. Customer relations
Job satisfaction
spellingShingle Customer services. Customer relations
Job satisfaction
Yahya, Mohammad Yusuf
Mohd Johan, Muhammad Nadzim
Service quality and customer satisfaction : A study at Majlis Bandaraya Melaka Bersejarah / Mohammad Yusuf Yahya and Muhammad Nadzim Mohd Johan
description Our research project paper title is ‘Service Quality and Customer Satisfaction: A Study at Majlis Bandaraya Melaka Bersejarah Area’. We want to study about the customer satisfaction towards Majlis Bandaraya Melaka Bersejarah (MBMB) area because the issue raising which the customer is not satisfied with the service that MBMB delivered to them. Our research objectives is to identify any significance relationship between service quality and customer satisfaction towards local government basic services, to recognize the most influential factor affecting customer satisfaction towards local government basic services, and to recognize the least influential factor affecting customer satisfaction towards local government basic services. Our research method is from the citizen from Bandar Melaka, Padang Temu, and Padang Semabok; stratified sampling technique of 387 respondents will be selected and surveyed to determine any relationship between the service quality attributes with the level of customer satisfaction. The questionnaire will be distributed to the respondent to get information about their level of satisfaction toward MBMB services delivered. Other than that in this research, data will be analyzed using the statistical correlations between measured variables.
format Student Project
author Yahya, Mohammad Yusuf
Mohd Johan, Muhammad Nadzim
author_facet Yahya, Mohammad Yusuf
Mohd Johan, Muhammad Nadzim
author_sort Yahya, Mohammad Yusuf
title Service quality and customer satisfaction : A study at Majlis Bandaraya Melaka Bersejarah / Mohammad Yusuf Yahya and Muhammad Nadzim Mohd Johan
title_short Service quality and customer satisfaction : A study at Majlis Bandaraya Melaka Bersejarah / Mohammad Yusuf Yahya and Muhammad Nadzim Mohd Johan
title_full Service quality and customer satisfaction : A study at Majlis Bandaraya Melaka Bersejarah / Mohammad Yusuf Yahya and Muhammad Nadzim Mohd Johan
title_fullStr Service quality and customer satisfaction : A study at Majlis Bandaraya Melaka Bersejarah / Mohammad Yusuf Yahya and Muhammad Nadzim Mohd Johan
title_full_unstemmed Service quality and customer satisfaction : A study at Majlis Bandaraya Melaka Bersejarah / Mohammad Yusuf Yahya and Muhammad Nadzim Mohd Johan
title_sort service quality and customer satisfaction : a study at majlis bandaraya melaka bersejarah / mohammad yusuf yahya and muhammad nadzim mohd johan
publisher Faculty of Administrative Science and Policy Studies
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/14978/1/PPb_MOHAMMAD%20YUSUF%20YAHYA%20AM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/14978/
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score 13.18916