Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong

• Main Author: Sulong, Siti Nurhanifah
• Format: Thesis
• Language: English
• Published: 2013
• Subjects: Marketing; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/12063/1/TM_SITI%20NURHANIFAH%20SULONG%20HM%2013_5%201.pdf; http://ir.uitm.edu.my/id/eprint/12063/

The rapid growth of the off-premise catering makes it essential that caterer obtain customer satisfaction for long term survival. Customer satisfaction can be seen when they create favorable future post-purchase action such as repeat the experienced service and they disseminate the positive infor...