From crumbs to clicks: the role of product attributes in online consumers’ purchase intention for bakery products / Muhammad ‘Arif Aizat Bashir ... [et al.]
This study investigated the impact of intrinsic and extrinsic product attributes on the purchase intention of bakery products among online consumers. Specifically, the study focused on perceived taste and quality as the intrinsic product attributes and price and online advertising as the extrinsic p...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Terengganu
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/108066/1/108066.pdf https://ir.uitm.edu.my/id/eprint/108066/ https://e-ajuitmct.uitm.edu.my/v3/ |
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