What makes customer satisfied? investigating the role of restaurant attributes at Malay food restaurants/ Muhammad ‘Arif Aizat Bashir ... [et al.]

• Main Authors: Bashir, Muhammad ‘Arif Aizat, Abd Majid, Hairul Nizwan, Norkhalid, Nurul Adibah, Mohd Zahari, Mohd Salehuddin, Ismail, Hazmal
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
• Subjects: Consumer satisfaction; Cooking, Malay; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Quality control; Food service; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/68095/1/68095.pdf; https://ir.uitm.edu.my/id/eprint/68095/; https://www.jthca.org/

Undoubtedly, promoting business retention through customer satisfaction is crucial, especially in the highly demanding restaurant sectors. Therefore, restaurateurs must address the significant factors that may increase customer satisfaction to assure the success of a restaurant, including Malay food...