Factors influencing Malaysian students' choice of diploma programs: analysing their interrelation with interest and satisfaction / Nor Hazizah Julaihi and Mohammad Isa Mohamadin

• Main Authors: Julaihi, Nor Hazizah, Mohamadin, Mohammad Isa
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Sarawak 2024
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/105441/1/105441.pdf; https://ir.uitm.edu.my/id/eprint/105441/; https://ijsmssarawak.com/

This study explores the factors influencing the choice of diploma programs among undergraduate students at Universiti Teknologi MARA (UiTM), Sarawak Branch, Malaysia, and their interrelation with interest and satisfaction. Data were collected from 715 first- semester diploma students across three U...