A study on factor contribute to customer satisfaction towards Burger King restaurant Damai Plaza outlet / Abdul Mohammad Ahmad

• Main Author: Ahmad, Abdul Mohammad
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/102508/1/102508.pdf; https://ir.uitm.edu.my/id/eprint/102508/

This research is a study on factor contributes to customer satisfaction towards Burger King restaurant Damai outlet. The aim of this research is to measured and find out the factor that contributes to customer satisfaction. There is four major or aspect of factor contribute to customer satisfaction...