Parents’ strategies in promoting healthy eating habits among school-aged children in Dungun / Nur Syalizah Muhammad Nizam and Wan Nurul Izzah Wan Sulong

• Main Authors: Muhammad Nizam, Nur Syalizah, Wan Sulong, Wan Nurul Izzah
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/100390/1/100390.pdf; https://ir.uitm.edu.my/id/eprint/100390/

Children nowadays are getting exposed to unhealthy food and an increase in chronic diseases like overweight and obesity. In the outside country, the number of children that are getting obese is increasing, especially among school-age children. This disclosure is getting worried among parents and health institutions. In Malaysia, there is a lack of research regarding children eating habits. Therefore, this study is focusing on parents' strategies in promoting healthy eating habits among school-age children in Dungun. The significance of this study is to reduce children's population from getting a chronic disease like obesity and diabetes among their age because some children are getting these diseases due to overlooking in consuming food and drink in their daily routine. Moreover, parents play an essential role in promoting healthy lifestyles to school-age children since they easily influence by the things that parents do. Meanwhile, the objective is to identify parents' strategies to promote healthy eating habits and determine the most frequently used strategy in current days to promote healthy eating habits among school-age children