Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan

• Main Author: Fourzan, Nor Faziela
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/100235/1/100235.pdf; https://ir.uitm.edu.my/id/eprint/100235/

Globalization has become an inevitable circumstance that leads the entire worlds become one market which comprises of people from different backgrounds and cultures. It also provides various information and knowledge through the reductions of international barriers. As people around the world expose...