Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan
Globalization has become an inevitable circumstance that leads the entire worlds become one market which comprises of people from different backgrounds and cultures. It also provides various information and knowledge through the reductions of international barriers. As people around the world expose...
Saved in:
Main Author: | |
---|---|
Format: | Student Project |
Language: | English |
Published: |
2018
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/100235/1/100235.pdf https://ir.uitm.edu.my/id/eprint/100235/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.uitm.ir.100235 |
---|---|
record_format |
eprints |
spelling |
my.uitm.ir.1002352024-08-25T02:17:33Z https://ir.uitm.edu.my/id/eprint/100235/ Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan Fourzan, Nor Faziela Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Globalization has become an inevitable circumstance that leads the entire worlds become one market which comprises of people from different backgrounds and cultures. It also provides various information and knowledge through the reductions of international barriers. As people around the world expose to variety windows of information with the help of Internet, their preferences and tastes keep on changing. This study is conducted to discuss and explore the factors that might influence purchase intentions towards international products among Bumiputera's consumers. A total of 150 surveys were distributed to individuals in Kota Samarahan, Sarawak. The factors identified are (a) advertisement; (b) brand image; (c) co untry-of-origin; and (d) perceived quality towards purchasing intentions of international products. 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/100235/1/100235.pdf Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan. (2018) [Student Project] (Submitted) |
institution |
Universiti Teknologi Mara |
building |
Tun Abdul Razak Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Mara |
content_source |
UiTM Institutional Repository |
url_provider |
http://ir.uitm.edu.my/ |
language |
English |
topic |
Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
spellingShingle |
Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Fourzan, Nor Faziela Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan |
description |
Globalization has become an inevitable circumstance that leads the entire worlds become one market which comprises of people from different backgrounds and cultures. It also provides various information and knowledge through the reductions of international barriers. As people around the world expose to variety windows of information with the help of Internet, their preferences and tastes keep on changing. This study is conducted to discuss and explore the factors that might influence purchase intentions towards international products among Bumiputera's consumers. A total of 150 surveys were distributed to individuals in Kota Samarahan, Sarawak. The factors identified are (a) advertisement; (b) brand image; (c) co untry-of-origin; and (d) perceived quality towards purchasing intentions of international products. |
format |
Student Project |
author |
Fourzan, Nor Faziela |
author_facet |
Fourzan, Nor Faziela |
author_sort |
Fourzan, Nor Faziela |
title |
Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan |
title_short |
Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan |
title_full |
Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan |
title_fullStr |
Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan |
title_full_unstemmed |
Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan |
title_sort |
purchase intentions towards international products among bumiputera's consumers / nor faziela fourzan |
publishDate |
2018 |
url |
https://ir.uitm.edu.my/id/eprint/100235/1/100235.pdf https://ir.uitm.edu.my/id/eprint/100235/ |
_version_ |
1808976094096785408 |
score |
13.19449 |