Customer satisfaction towards service quality KFC in Dungun / Zanor Albaaith Zahari

• Main Author: Zahari, Zanor Albaaith
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/100052/1/100052.pdf; https://ir.uitm.edu.my/id/eprint/100052/

In fast food industry it plays a crucial role in providing the service to the shoppers. Fast food is one in every of the franchise businesses trends that square measure quite in style lately. With the present of the many nutriment edifice operators that the competition during this business have become larger than ever. Todays so as for the fast food business to remain competitive within the market they to produce quality of service so as to retain client and making retention behaviour among the shoppers. For this study KFC in Dungun was chosen for gathering the knowledge on however service quality influences the client satisfaction.